The Wax Bullet War

One of the assignments I was given in Ooligan Press lab was to read one of our backlist books and post the review on two review sites, like Amazon and Goodreads. I did just that, but I also wanted to share it here, too, since the book is a powerful one indeed. The book I read is called The Wax Bullet War, written by Sean Davis and published in April of 2014.

***

The Wax Bullet War

Wax Bullet War is a compelling narrative, one that speaks to the horrors a soldier faces in war and to the struggles he faces at home. It is a powerful read, an emotional rollercoaster through death of comrades in arms and friends, to lost lovers, to ethics of war and the world, and beyond. Sean’s voice is perfect, crisp, clear, and straight to the point, filled with a dark humor that keeps the momentum of the story moving forward. His tale of PTSD when he returns home is a chilling reminder of how powerful war is and how it affects our soldiers on the ground and at home. If you’ve never been to war (or had friends or family who’ve been to war), read this book. It’s true description of what goes over there and how the men and women deal with it is an insightful read. I would highly recommend this book to my friends and family.

***

So why, since I posted this review to Amazon and Goodreads, am I sharing it on here, too?

Because it’s important. Because this book is one of the select non-fiction books I’ve read that struck me as something deeper. And because I’m recommending it to all of you. It’s a one-of-a-kind read, and I’m proud that I work for the press that published it.

Have a great Halloween, folks! Keep it spooky (and safe) out there!
Warm regards,
Kellie

Advertisements

PublishingHack: Transmedia Marketing

So one of the classes I’m in this fall is Transmedia Marketing for Book Publishers. It’s taught by Kathi Inman Berens, the newest faculty member in PSU’s book publishing program.

The class is pretty cool. While I have to admit I am struggling a little because I’m also taking her Concepts in Digital Publishing and there’s a bit of an overlap, the Transmedia Marketing class is pretty fascinating.

So what the heck is transmedia marketing?

Well, let me tell you. Basically it’s a form of marketing that uses social media and digital publishing to allow multiple entry points for a work and expand the story. It’s a type of worldbuilding across different platforms, where the content is specific to that type of platform. It also cultivates a participatory culture, where fans actively share, create, and play with their content.

A great example of this from class that we’ve read about but haven’t yet talked about is The Hunger Games and how they marketed the movies. We all know the currently released movies were huge, and we have the ability to look back in the past and analyze why that is so. So why was it so successful? Well, of course it’s because THG had a huge fanbase to support it to begin with, but a main reason, perhaps, is because the transmedia marketing for it was strong as hell. For the Catching Fire movie, specifically, it was a great mixture of social media and fan participation, as well as the creativity of the ad agency Ignition Creative.

Note: I got most of this information from the Transmedia Marketing Case Study: The Hunger Games – Catching Fire blogpost, written by Christine Weitbrecht on Thoughts on the T, if you’d like to read it.

So what did IC actually do? They had IRL high-fashion billboards with “Capitol Couture” written on them and if the people googled capitol couture they would be taken to a Tumblr, Twitter, Youtube, and website specifically for the Capitol. (This could also demonstrate additive culture, because the fans would know instantly that it was from THG but new people would just be intrigued by it. Don’t quote me on that, though, as I’m still learning what that term means.)

The various social media accounts reflected different aspects of THG. For example, the Tumblr was fashioned like a magazine—with IRL fashion brands and writers—people from the Capitol would read, with updates on events in the Capitol, what it was like in the Capitol, and updates on the various characters in THG world. They also had IRL fan challenges, where the fans could upload fashion statements of their own.

The website was the Citizen Control Center of Panem (where viewers had to get ID cards and had the ability to unlock new content), the Facebook and Twitter accounts were the Capitol/Panem Government center (where they had ideologic messaging one would find in the Capitol like “Respect Boundaries” as well as Facebook pages for each district), and the YouTube was the Capitol TV (where they uploaded official trailers and fan-made videos).

Aside from the fan-made content, the information isn’t new, it just amps up the original world by reflecting the life of the Capitol and allows the fans to be immersed into THG world, like they’re really there living it with these characters.

Now, the official website has changed to reflect the upcoming movie—Mockingjay, Part 2—but there are still pretty cool features. For example, it looks and sounds like a governmental-issued website, but if you hover over a certain part, it changes and you can join the “Revolution.” Seriously, go do the thing, and you’ll be amazed.

From a fan perspective, it’s just freaking cool.

Under the lens of this transmedia class, it’s quite the interesting idea in the storybuilding aspect of THG world. It was an amazing transmedia marketing campaign ,and something that is aspiring to look at. (Also it’s freaking cool.)

So, what do you think? Is this the future of marketing? Is this what authors and publishers should consider doing?

I certainly think so.

Warm regards,
Kellie

Everybody Wants Me

I got accepted into graduate school! Four applications sent out, four acceptances! I can’t believe it, especially after getting rejected last year. It’s just… surreal.

I’ve decided to go to Portland State University – it’s a really good school with a great program, one that’s challenging but beneficial to the students. (Ooligan Press anyone?) Plus, it was my top choice. And I’ve been to Portland before, it’s close to home, and the area might be a good fit for me.

(There are a lot of positives, as you can see.)

But it’s going to be quite the change, shifting from an 8-5 job to going to school. Moving from Alaska to Portland will be insane (but that’ll be a whole different post). The tests, papers… homework! Getting into that mindset again will be clunky at first. I mean after working on novels, short stories and poetry these past two and a half years, my Homework Pen might be a bit rusty…

Image

But I’ll manage. 

Everyone’s so excited for me. And I’ll be excited, too. For now, though I think I need to let it sink in a little bit, wrap my head around a Master’s of Science in Writing, Book Publishing, about what it’ll mean for me in the next two years, and about the changes I’ll have to adapt to. I need to process it.

Image
Call him Phil

After some processing (and planning… and more planning) I’ll be excited, too.

Has anyone else had experience with getting a Master’s? How was it for you?

I hope you have a lovely weekend!

Warm regards,
Kellie